Aug 23
The Google Patent covers all the aspects of search engine optimization (SEO) in a comprehensive manner. Any website that wishes to be a part of the competitive virtual world needs to understand the important clauses covered in the Google Patent. Here is a brief coverage of the most important components involved in it.
The date of inception
Google prioritizes the websites on the basis of its date of inception in Google’s register. It may be the date when the website’s domain was registered with Google or the date when it was first caught by the Google spiders. The older the website, the more recognized it is.
Updates
Google differentiates the websites as ‘fresh’ and ’stale’. A fresh website is always preferred by Google. You can easily notice these facts by doing a research on your own. If you compare the contents of the websites in a Search Engine Result Page (SERP), you can very well notice that the pages are displayed in the order of freshness. Thus you will see the last updated page first and the stale pages at the bottom of the SERP. However, there are certain websites which are by nature ’stale’ and do not require any updates. Google does not penalize these websites for their static contents. Thus a website that describes the biography of prominent people is not likely to suffer like the one that caters the daily weather forecast.
Renewal
A site that applies for a regular renewal will get better ranking than a website that stays with the Google for a shorter period. According to Google, a website that requests renewal possesses quality content and thus is likely to remain for a longer period.
Change in the content
Google monitors the content of the website. If a website that is quite old suddenly changes its content to a totally new one, it will lose all the page ranking that it had achieved even if its domain names and links remain the same. Content is the most important component of a website, according to search engines.
Spamming
Google search engine ethics strictly prohibits any kind of spamming. This includes link farming, using alt texts and other hidden content and cloaking. Apart from discouraging these popular spamming methods, Google also monitors different spamming attempts and prevents them from time to time by the following activities.
· Monitoring the links that are already in the ‘black’ list.
· Monitoring the links that have got an unexpected search engine indexing.
· Monitoring the sites with duplicate contents
· Analyzing the link gain of the websites
Google Patent analyses the nature of the links that are associated with a website. Both inbound and outbound links are monitored, and there are more chances that the Google search engine labels your website as ’spammed’ because of the links that you exchanged with your partner. However, there are appropriate measures adopted by Google to segregate the appropriate links from those irrelevant links.
There are 63 clauses mentioned in the Google Patent. It is very essential that every Webmaster go through each of these and understand the essence of the clauses mentioned in order to improve the SEO of his website.
Aug 21
Website designing in today’s terms demands a meticulously created content in it. The role of a website designer cannot be merely restricted to attracting viewers with animated graphics and luring phrases; it also demands the inclusion of critical components necessary for Search Engine Optimization (SEO).
SEO-friendly websites should meet the following criteria.
Quality Content
The content includes the keyword/phrase, the text and the links. The keyword is the main component of the body of the website. The search engine spiders recognize the content of a website through these keywords. There should be a good number of keywords repeated in every page of your website. Care should be taken to include the keywords in the beginning of the paragraphs, especially in the first and last paragraphs.
Layout
A SEO-friendly website should have an appropriate layout to attract the search engines as well as the viewers. It is always better to keep all the navigation tools on the left hand side of the page, so that the search engine crawlers can segregate the inner contents and links from the navigation tools and identify them easily.
Sitemap
It is a good idea to include a sitemap or index for websites that have more than ten pages in it. Sitemap will guide the search engines appropriately to different segments of your website, even if it is crowed with contents.
Javascripts and Flash
Avoid using Javascript codes. These are not identified by the search engines. Similar is the case with Flash images. Try not to use them in your website. If they are very much necessary in your website, you may include them but don’t give those pages for search engine optimization. In situations where they have to be given for SEO, modify them by adding appropriate Meta tags and contents to them.
Frames and dynamic URLs
The search engine crawlers are hostile to frames and dynamic URLs. Avoid using them if possible in your website. However, in some websites, frames are found to be very essential. In such cases give them the ‘no frame’ tag in the frameset.
Tables
Just as the case with frames, tables also do not find much relevance in SEO. They are not recognized by the search engines. Why to create unnecessary blocks in your website if they are not helping the websites anyway?
Image
Everybody will accept the fact that images improve the quality of the website, except the SEO experts. Images not only delay the search process, but also pose as a hindrance to the effective traffic of the website. Moreover, a website with a lot of flash and other types of pictures and animations takes a long time to get downloaded, and so are likely to be ignored by the busy viewers. Add images only if they are very much essential and relevant to the contents of the website. In such cases, split the image into different sections and add keywords in them using alt tags appropriately. This will improve the SEO of your website.
To conclude, a website designing must be carried out in such a manner that it satisfies the demands of both the user and the search engine spiders. You cannot ignore either of them.
Aug 14
With the introduction of so many mods available for PHPLD, Eonte is glad to present a most comprehensive list of PHPLD directory mods currently available. Certainly not all mods can be listed here and these are what have been thought to be the more important mods to be used. However, we may also have left out some other mods and we welcome you to recommend omitted mods to us!
Details
- Detail Page Display with Pagerank
What this tool does is take all the link from the database and make a list of all of their detail pages sorted by pagerank. FREE.
- Show Category Path while approving sites
Now in phpLD approve section, all i have is which category the site is submitted to. This mod will allow administrator to know the whole path in the admin section in order to know exactly where the submission has been made.
- The Daily Listing
An innovative advertising box on your directory. Shows for every day of the week a listing of your directory. Contains a page for your customers to apply with PayPal integration and administration system. PAID.
- Cool Listing of the Day
Shows a listing of your directory for a day. The box shows 3 listings: yesterday, today and tomorrow. With integrated administration. PAID.
- PR Update Tool
A phpLinkDirectory modification that that allows update the page rank of all links in your link database. You can select as many or as few links you would like to update. You can also reset the tracking to update the links at any later date. FREE.
- Pagerank Stats Mod
Google Pagerank statistics for all links in your directory. Let browse links by Pagerank with pagination support. PAID.
- Link Popularity Mod
Shows number of Backlinks and Indexed pages in major search engines for each listing in directory. PAID.
- Most Popular Categories
Displays a linked list of the top 10 visited categories within your directory. The template can be customized to suit your directory and positioning of the top 10 list. The mod works with both rewrite enabled URL’s and normal URL’s as defined in your configuration. FREE.
Display
- Article of the Day
Allows you to display a “Article of the Day” on any of the pages you choose. The article is randomly selected from the database; with each day loading a new article. An example of this mod in action can be seen on our homepage. This mod is very straight-forward and easy to install, just download the zip file and follow the install.txt contained within. FREE.
- Category Related Links
WIth this mod on each Link Detail page you can display Top Related Links from same Category. You can define number of Related Links. PAID.
- Category Newsfeed
Display a newsfeed on any of your category or sub category pages. Each category or sub category can be configured to display different feeds from unique sources and you can decide how many news entries to display on a per category basis. The mod has been tested on a wide variety of newsfeeds including some of the popular feeds such as Yahoo, BBC, ABC News, etc. FREE.
- Homepage Newsfeed
Allows you to display a newsfeed on the homepage of your directory to increase the content. Tested on all of the popular feeds such as Yahoo, BBC, ABC News, etc. The mod is very straight forward to install and configure, you can use any feed you wish and decide how many headlines should be displayed. FREE.
- Latest Featured Links
A very simple mod which allows you to display a list of the latest featured links which have been submitted to the directory. The mod will display the number of featured links as defined under the administration setting “Links on top pages:” under Settings > Directory. FREE.
- Latest Featured Links
A very simple mod which allows you to display a list of the latest featured links which have been submitted to the directory. The mod will display the number of featured links as defined under the administration setting “Links on top pages:” under Settings > Directory. FREE.
- Random Quotes
This little addition to your site will allow you to display a random quote every time a page is requested. This is a highly effective method of introducing fresh content for the search engines, especially when operating a niche directory. FREE.
- Site of the Day
Allows you to display a “Site of the Day” on any of the pages you choose. The web site is randomly selected from the database; with each day loading a new site. An example of this mod in action can be seen on our homepage. This mod is very straight-forward and easy to install, just download the zip file and follow the install.txt contained within. FREE.
- Framed Listing
Opens links in framed environment, where surfer has option to (1) remove frames, or (2) return to directory. Useful in surfer retention by keeping visitors on your site longer. PAID.
- Random Link
Opens random link (changes with every usage). PAID.
- Site of the Day
You can display 1 or more sites, and in any given time period (for example, site of the day, sites of the week, etc.). You can display results in own page, or embed in any existing template page. PAID.
- Article MOD
Add articles to each category page. FREE
- RSS News Mod
This mod “RSS News Mod combined with DHTML” displays Yahoo news related to your categories. The mod is not only limited to yahoo news feeds,you can change it to your favorite news feeds. You can also change the number of news to display. FREE.
Administrative
- Referral Mod
This MOD will help you to track the submissions and by this you can know where the submissions came from! FREE.
- Sponsored Ads Mod
Powerful advertise system for Php Link Directory. Supports both: text ads and banners. Dozens of cofigurable settings. Fully integrated with PhpLD Admin what makes menaging advertising system pretty easy. PAID.
- Directory Sitemap
With this mod you can easily add to your directory SITEMAP. PAID.
- Pagerank Limitter Mod
With this mod you can easily limit submissions only for websites with Google Pagerank equal or higher than you decide. Very good way to limit poor submissions! PAID.
- Disable Main Categories
With this mod you can disable Top-Level Categories for submission. The mod doesn’t work with Ajax categories selector. Top-Level categories are still visible on the list but cannot be selected! PAID.
- Top Level Domain mod
With this mod you can limit submitted links to Top-Level Domains URLs. Limit can be used for selected link type. PAID.
- Closed Category Mod
With this mod you can easily close any category for submission. It is also possible to close category for specific link type. You can try to submit link to Arts->Closed. PAID.
- Split Category Links
Split up the category links on your details page and increase your internal linking structure. Normally if a user submits to the category “Business » Investing » Other”, the details page will display a single link back to that category. Install this mod and instead, your details page will generate a link for each sub category. One for “Business » Investing » Other”, one for “Business » Investing” and one for “Business”! FREE.
- Coupon Mod
This mod will add an extra “Coupon” field in submit page of phpld directory (any version from 2.0 to 3.2). When a submitter will enter a correct coupon code, he will be eligible to get some discount on the review price The amount of discount can be either fix (e.g. $2.99) or a percentage amount (30%), which can be set from PHPLD admin section. PAID.
- SEO Friendly Article Page
With this simple mod you can include any field from the link table in the URL of the details page. FREE.
- SEO friendly details pages
With this simple mod you can include any field from the link table in the URL of the details page. FREE.
- PageRank Updater
phpLD PageRank Updater is a standalone application designed so directory owners can update the PageRank on all their links remotely. This application does not run on your webserver. That way massive checking of PageRank will not be associated with a site running phpLD. This tool runs independantly of your directory bare from access to your MySQL database. FREE.
- Alternate Payment
Provides additional payment options in addition to the default phpLD PayPal payment option: 2CheckOut (2CO), AlertPay, eGold, Moneybookers, and StormPay. Useful if you cannot use PayPal to accept payments, and you want to offer paid listings. PAID.
- Category Pricing Mod
Allows different prices to be set for different categories. FREE.
- Banned Word
This mod will allow you to enter a list of words to be banned from
submissions into a text file. FREE.
- Deep-Links Mod
This allows submitters to enter additional URLs besides the homepage URL. PAID.
- Payment System Mod
Offers a new payment system written in PERL that supports all versions of phpLD. This new system is designed to improve and automate your overall directory business. It allows you to reduce your PayPal fees and to deal with SPAM. Since this payment system incorporates full use of PayPal IPN, it allows you to only see submissions that PayPal has marked as valid. In other words, you won’t see any submission listings in your phpLD admin section unless PayPal notifies you of a successful payment. PAID.
- SEO friendly article pages
With this MOD, your article pages urls will contain the title of the article for better search engine optimization. FREE.
Users
- Featured Link Renew Mod
Very useful modification for established directories using expiry time unit for Featured links.
Allows FEATURED links owners to RENEW their listings in easy and fully automated proccess. PAID.
- Multiple Categories Submission
Allows to submit to Multiple Categories with one submission. Suggested number of additional categories: 2-3. Can be restricted to any type of submission. If allowed for featured submissions, link will appear as Featured under main category and as regular under additional categories. PAID.
- A - Z Mod
Lets you browse links by alphabet from A to Z. For each alphabet letter links are displayed with pagination support and sorting capabilities. PAID.
- Social Bookmarks
This mod allows you to list a series of social bookmarks on your directory for users to either bookmark your site, or bookmark your customers sites directly from the details page. There are various different configuration options which allow you to integrate into your directory. The mod currently supports all of the following social bookmarking sites: Blinklist, Delicious, Digg, Furl, Google, Magnolia, Reddit, Simpy, Spurl, StumbleUpon, Technorati and Yahoo. FREE.
- Image Uploader
Allows submitter to upload an image with their listing for display in the listings. For example, if you want to allow banners in listings. Especially useful as a sales incentive by only allowing paid listings the option to upload images. PAID.
- Rate Listing
Allows surfers to rate links, with option to display top XX rated links. Highly configurable. You can define: - how long (in XX hours) that someone must wait before they can rate the same listing again [default = 24] [logged IPs in SQL database are automatically purged every XX hours by rate.php]. PAID.
- Refer Listing
Allows surfers to recommend listings to others, along with optional message. Useful in spreading the word about your site, and increasing traffic to your site. PAID.
- Report Listing
Allows surfers to report links (e.g., listing does not load, listing violates the rules) to webmaster, who receives reports via email. Useful in keeping your listings up-to-date, and clean. PAID.
- Suggest Category
Allows surfers to suggest categories / subcategories. Suggested categories / subcategories are inactive until webmaster approves them via phpLD Admin - webmaster receives email confirmation when suggestions submitted. PAID.
Aug 13
Copy writing and directory submissions are proving to be effective in improving the search engine optimization (SEO). Copywriting is all about preparing the contents of the website in a manner which is friendly to both the search engines and the user. The quality of the content makes the optimization process of the website much easier.
Directory submissions are all about giving the website proper links for self-marketing. Providing a link from a popular directory site to your website will improve the traffic of your website multifold. Websites that have got more relevant links to it will be considered better in ranking than those which do not have any external links. Depending on the popularity of the linked directory site, your website will improve its page ranking.
There are two types of directory submissions- general and specific. General directories contain almost all general topics, categorized according to the services/ products. Therefore, the number of websites registered under this directory will be more and so the chances of getting proper optimization to your website is difficult. However, if the directory is very popular, the case would be different and your website would be able to gain popularity through it.
Specific directories, on the other hand, are meant for linking selected websites that are catering specific services/products. Selecting such a directory would be a better option for optimization of the related websites. The search engines will identify them more easily because of their matching contents.
To submit to a directory, the website should be prepared in a desired manner. Here comes the importance of copy writing. The viewable contents of the website should be prepared giving importance to the keywords. The primary keyword density should be approximately 20%. The keyword should be relevant to the content of the website, and at the same time, the content should be appealing to the eyes of the viewer. While focusing on the keyword density, one should not compromise the natural feel of the contents. Thus the content of each page should be created meeting the demands by the search engines and the viewer.
Most of the directories demand that you give a title and description to your link; and it is appropriate to give the website’s name or the business name as the title and the related phrases including the keywords as description. The description should be approximately 20-25 words that give a summary of the main products/services that are offered through your website.
If you are able to submit a list of keywords to the directories, the job will be easier for both you and your directory partner. You know your services better than anyone else. So prepare a list of keywords after making a thorough study on the net-surfing habits of your user. Though it takes up a little time and effort of yours, it is worth doing.
Directories are indexed by the search engines on a regular basis, and so there are all chances that they will identify your website too. Along with the directory site, your website will also get the credit of link popularity.
The above are the basic concerns that have to be addressed while copywriting and submitting your website to a directory. It is important that you understand the various criteria set by the search engines and avoid any possible mistakes that might crop up by choosing a wrong method.
Jul 13
There has never been such a tough war among the websites for SEO. With thousands of websites being launched on a day-to-day basis, how will the search engines sort the websites based on the search queries?
The answer lies in the quality of the content. For the search engines, content is the most important factor that decides the quality of the website. The website which caters a particular service can only be identified by the contents in it. Earlier, when there were very few websites that catered a particular service, identifying them with the Meta tags or title tags was quite easy. As competition increased in this new era of online communication, where thousands of websites are identified for a particular service or product, the process of identifying the right one as per the search request has become a tough task for the search engine crawlers. Thus, the new search engine strategies consider contents as the most important of all, demanding serious attention from the webmasters for preparing effective contents for their websites.
The following concerns have to be addressed appropriately while creating the contents of a website.
* Relevance
* Duplication
* Keyword density
* Freshness
Relevant content
How do you differentiate a banking website from a real estate one? Of course; by its contents. The thumb rule is that your website should contain the most appropriate content that describes your products or services. The quality content will enhance the visibility of your website and at the same time improve the standard of your website. Ultimately, user interaction is the purpose of all SEO processes. A website that contains the sufficient information for a user is always rated as the best. All the more, the right content will attract more inbound links to the website. The traffic of the inbound links is decided primarily by the relevance of the contents. A poorly managed content in your website, on the other hand, will invite penalty from the search engines for promoting spam links. Thus relevant content serves three fruitful purposes for the effective functioning of a website.
Duplication
There are two ways of duplicating your contents- internal and external. Internal duplication is caused when the content of one page is repeated in parts or full in some other pages, whereas external duplication is caused when someone else copies your content and publish in their websites. Internal duplication can be avoided easily as you have the total control over it.
Preventing external duplication is not very easy. The only method you can adopt is to check the duplication by using software such as ‘Copyscape’ on a regular basis and make the changes accordingly.
Search engines will penalize the website for duplication. Therefore, it is very important that you take precautionary measures to avoid any type of duplication.
Keywords
While preparing the content, care has to be taken for filling the content with appropriate number of keywords. As a thumb rule, the keyword density should be around 20% of the website. Avoid lengthy pages, but do not restrict them to less than 250 words.
Freshness
Search engine algorithm check the websites for updates. If a website is found without any updates for a long time, it could be ignored by the search engines, provided it found other similar websites with fresh contents. Don’t ignore the fact that the user who gets trapped into your website would wish for the most recent information.
Content of the website, thus, serves the most important functions of SEO.
Jul 7
‘Content is King’ is the mantra for improving the Google PageRank. Ultimately it is the content that matters most for the Google crawlers. The text, the appropriate keywords, inbound and outbound links- all play an important role in deciding the page rank of a website.
Here are a few tips to improve the Google Page Ranking
§ Website Index : Check whether your website is indexed or not. On the Google Tool Bar, click ‘Options’ and find the ‘Page info menu’ under the tab ‘More’. This will give an idea whether Google has already indexed your page. To check which all pages in your site is not indexed by the Google test them with the link SSW Link Auditor Googe RageRank Report
§ Title tag: Title tag must contain the website name and the primary keyword. The size of the title tag should be approximately 10-20 words. The title tag should be descriptive, and at the same time concise.
§ Sitemap : A sitemap is an essential element required for larger websites or those with a large number of folders and subfolders. This will enable the search engines to locate each link easily.
§ Content: The website should have relevant content. Make sure that the content is unique; in other words, not a duplicate.
§ Keyword density : The quality of the content is decided by the keyword density. The keyword density (number of keywords per total word count of the text) should be between 5 and 20%. A content with keyword density less than 5% will not be identified by the website; on the other hand, a content with keyword density more than 20% will be ignored by the search engines for keyword redundancy.
§ Inbound links : Inbound links have to be used very carefully. They can be both advantageous and disadvantageous. Make sure that the website that you are linked to has the contents relevant to the page in your website. Inbound links from popular websites bring better results than from the unpopular ones. However, you should pay attention to the fact that if the website that gives a link to your website owns multiple outbound links and thus functions as a link farm, both of you will be penalized for that.
§ Blogs: Inbound links from blogs can be a good method to improve the page ranking. Blogs usually contain a part of the text from your website and so the links from such blogs will improve the traffic to your website.
§ Site link to Google : Google accepts the links of the websites through ‘Add a Site’ link. This will enable the Google crawlers to include your link to their search engine database.
§ Frames : Avoid frames in your website if possible. If the frames are very much essential for your website, use the ‘no frames’ tag in your codes.
§ Size : Do not exceed the content of the website above 101k. As a general rule, the search engines will give more page ranking to more number of smaller pages than fewer number of larger pages.
Also, you need to test the traffic to your website regularly. There are different ways to do that. Find out the details from the Internet.
May 27
Google has been served a letter by the European Union expressing concern about its prolonged data retention policies. Based on EU law, a company should only hold on to customer ata for as long as it is needed and not any longer. Google has replied that it will defend its policy stating that the company needs this information for the enhancement of their algorithms and search results.
You should be aware by now that with every search on Google that you perform, this search engine monster (as well as other search engines like Yahoo!, MSN, Alta Vista, etc) is collecting valuable information about your preferences, characteristics, mindset, etc. All this information is virtually a goldmine to the data mining companies.
While Google has been seen to strongly protect its customers’ data and consistently claim that this information is never sold or given to 3rd party companies for commercial gain, one wonders how long this will last. As some experts in the data mining field has said, that this is a data collection bomb waiting to go off.
I’m not sure about you, but I am uncomfortable with a complete stranger knowing information about myself that I don’t even know. In fact, Google is not ashamed to claim that they are making the search engine more personal in a way that it almost ‘knows’ you and what you would like to see. To make matters worse, I don’t even know entirely the type of information that they are constantly collecting about me! Do they know my hobbies? How about my biases and pet peeves? I’m afraid to even think about it, my vices and bad habits? I won’t be surprised if they can somehow gather this information through the things that I do online knowingly or unknowingly. Some of this information, even my closest friends do not have privy to.
Then the question is, what can we do about it? There is currently no law against companies from collecting raw data from people who use their services and definitely none that requires them to delete this information. As far as I see it, the current alternative would be to use a variety of search engines for your everyday use so that not one single search engine has all your data. Perhaps something like a ‘divide and conquer’ strategy? While this does not solve the problem, it may perhaps reduce the severity to a certain extent.
Another possible approach that I have figured would be to consistently delete the cookies that are automatically installed when I use Google to remember my preferences and feedback this information to the ‘Mothership’. I’m not entirely sure how effective this would be, but I know it will be a pain and many will frown at this idea. Anyway, it’s just a suggestion.
Then the other issue is this: How much would we be prepared to share in order to get the most relevant search results appearing on our screens? I believe that we all appreciate the relative effectiveness of Google in bringing relevant websites when we enter certain keywords and we definitely do not want to go to the other extreme of having a completely ineffective Google, which will make finding the necessary information a chore.
I believe that a balance needs to be struck, but of course, this is much easier said than done. The debate has been unending regarding where the line should be drawn for data collection and I think we will not see the end in the near future.
Bottom-line is this: Effective search results – GOOD. Data collection – BAD. Never the twain shall meet and a compromise must be reached. Currently, the chips are stacked in Google’s favour and they have unlimited freehold over the information collected and to be collected and currently, the onus is wholly on us, the users to control the amount of information we give to these giants until a clearer line can be drawn to mark the boundaries.
May 20
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Apr 6
In today’s cut throat internet competition, many small to medium web companies have been finding it difficult to survive. And when it comes to survival, humans usually find out numerous ways to keep alive. One such tool that is being harnessed by more and more websites is the concept of affiliate marketing.
Affiliate marketing is not just about A putting a link on B’s website for a price. Instead, affiliate marketing involves Read the rest of this entry »
Apr 5
Furnish your car with the latest accessories available from the best manufactures and enjoy the thrill of a modern-era driving.
Here are a few latest arrivals of car accessories from the best manufactures of the world.
Audio Accessories
Kenwood KAC-8103D Mono subwoofer amplifier: The amplifier has been provided with a rugged cast-aluminum chassis and is capable of delivering up to 500 watts RMS without affecting the electrical system of your car.
Neon and LED Products Read the rest of this entry »
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By admin
August 23rd, 2007 
