Copy writing and Website Directory Submissions

Copy writing and directory submissions are proving to be effective in improving the search engine optimization (SEO). Copywriting is all about preparing the contents of the website in a manner which is friendly to both the search engines and the user. The quality of the content makes the optimization process of the website much easier.

Directory submissions are all about giving the website proper links for self-marketing. Providing a link from a popular directory site to your website will improve the traffic of your website multifold. Websites that have got more relevant links to it will be considered better in ranking than those which do not have any external links. Depending on the popularity of the linked directory site, your website will improve its page ranking.

There are two types of directory submissions- general and specific. General directories contain almost all general topics, categorized according to the services/ products. Therefore, the number of websites registered under this directory will be more and so the chances of getting proper optimization to your website is difficult. However, if the directory is very popular, the case would be different and your website would be able to gain popularity through it.

Specific directories, on the other hand, are meant for linking selected websites that are catering specific services/products. Selecting such a directory would be a better option for optimization of the related websites. The search engines will identify them more easily because of their matching contents.

To submit to a directory, the website should be prepared in a desired manner. Here comes the importance of copy writing. The viewable contents of the website should be prepared giving importance to the keywords. The primary keyword density should be approximately 20%. The keyword should be relevant to the content of the website, and at the same time, the content should be appealing to the eyes of the viewer. While focusing on the keyword density, one should not compromise the natural feel of the contents. Thus the content of each page should be created meeting the demands by the search engines and the viewer.

Most of the directories demand that you give a title and description to your link; and it is appropriate to give the website’s name or the business name as the title and the related phrases including the keywords as description. The description should be approximately 20-25 words that give a summary of the main products/services that are offered through your website.

If you are able to submit a list of keywords to the directories, the job will be easier for both you and your directory partner. You know your services better than anyone else. So prepare a list of keywords after making a thorough study on the net-surfing habits of your user. Though it takes up a little time and effort of yours, it is worth doing.

Directories are indexed by the search engines on a regular basis, and so there are all chances that they will identify your website too. Along with the directory site, your website will also get the credit of link popularity.

The above are the basic concerns that have to be addressed while copywriting and submitting your website to a directory. It is important that you understand the various criteria set by the search engines and avoid any possible mistakes that might crop up by choosing a wrong method.

Why Content is King for SEO?

There has never been such a tough war among the websites for SEO. With thousands of websites being launched on a day-to-day basis, how will the search engines sort the websites based on the search queries?

The answer lies in the quality of the content. For the search engines, content is the most important factor that decides the quality of the website. The website which caters a particular service can only be identified by the contents in it. Earlier, when there were very few websites that catered a particular service, identifying them with the Meta tags or title tags was quite easy. As competition increased in this new era of online communication, where thousands of websites are identified for a particular service or product, the process of identifying the right one as per the search request has become a tough task for the search engine crawlers. Thus, the new search engine strategies consider contents as the most important of all, demanding serious attention from the webmasters for preparing effective contents for their websites.

The following concerns have to be addressed appropriately while creating the contents of a website.

* Relevance
* Duplication
* Keyword density
* Freshness

Relevant content

How do you differentiate a banking website from a real estate one? Of course; by its contents. The thumb rule is that your website should contain the most appropriate content that describes your products or services. The quality content will enhance the visibility of your website and at the same time improve the standard of your website. Ultimately, user interaction is the purpose of all SEO processes. A website that contains the sufficient information for a user is always rated as the best. All the more, the right content will attract more inbound links to the website. The traffic of the inbound links is decided primarily by the relevance of the contents. A poorly managed content in your website, on the other hand, will invite penalty from the search engines for promoting spam links. Thus relevant content serves three fruitful purposes for the effective functioning of a website.

Duplication

There are two ways of duplicating your contents- internal and external. Internal duplication is caused when the content of one page is repeated in parts or full in some other pages, whereas external duplication is caused when someone else copies your content and publish in their websites. Internal duplication can be avoided easily as you have the total control over it.

Preventing external duplication is not very easy. The only method you can adopt is to check the duplication by using software such as ‘Copyscape’ on a regular basis and make the changes accordingly.

Search engines will penalize the website for duplication. Therefore, it is very important that you take precautionary measures to avoid any type of duplication.

Keywords

While preparing the content, care has to be taken for filling the content with appropriate number of keywords. As a thumb rule, the keyword density should be around 20% of the website. Avoid lengthy pages, but do not restrict them to less than 250 words.

Freshness

Search engine algorithm check the websites for updates. If a website is found without any updates for a long time, it could be ignored by the search engines, provided it found other similar websites with fresh contents. Don’t ignore the fact that the user who gets trapped into your website would wish for the most recent information.

Content of the website, thus, serves the most important functions of SEO.

Making the Choice: Unique or Free Content

A website needs content. Quality content can be expensive or time consuming to prepare, and many webmasters are faced with the same decision. Should they use free content to help build their site, or perhaps bite the bullet and provide unique content regardless of time and cost? The answer is not clear cut, but (more…)