Shopping

Sep 4

Track Online Phone Sales to your PPC Keyword Bid

E-commerce sites now can use an efficient way to track their online phone orders right back to the original keyword query posted by the visitor into a search engine. It proves to be highly supportive in their PPC management.

A good example is KeywordRadar.com whose exclusive domain is to help small business owners ascertain from where their most profitable traffic comes from on the Internet - is it from a keyword or from a banner ad? So when website visitors purchase products via any website’s displayed toll free number or local number an exclusive tracking code is attached to the buy order. It is mechanized by Keyword Radar’s unique code that is placed at the bottom of tracked order page.

This is an innovation unavailable till now. Online marketers, till now, relied on their call center executives to interview customers on how did they locate the company. It will also prove beneficial to website owners who also run associate programs to push sales of their products. Tracking technology will make the associate program more conducive to associate promoters who now need not be apprehensive on losing commission for a visitor referred by them.

The tracking technology can ensure associate codes to confirm that traffic and sales begot by associates is comprehensively credited back to the associate. Thereby, E-commerce site owners now have a competent way to track how their most profitable phone order customers logged at their website.

Such data can be highly beneficial in their pay per click management as in one flash of a tracking summary sales report, one can decipher which keyword or traffic source resulted in most sales.

Prudent site owners can use the data to generate more traffic from profitable sources and relegate to corner those campaigns, which resulted in losses from non-profitable traffic sources.