Internet Marketing Big Picture For Small Business

Internet marketing is the buzz word today. All businesses, be they big or small, can grow if the internet is used effectively. It is true that the influx of information regarding internet marketing makes it confusing, overpowering and scary to those who own small businesses. However, once all the hoopla surrounding it is brushed away, it is as easy as making apple pie. It is necessary for all to look at the big picture and understand it, regardless of whether one is looking at internet marketing to do business online or whether one is looking at it, in order to outsource the internet marketing for the business.

It is easy to see that the world has changed and so has the world of business. Today the market place for business is no longer in the streets but online. The market place is in the memory of computers reaching out to many more individuals than you could have ever dreamed of. Hence it is crucial that every business man, no matter how small his business, knows how to get his business and products marketed online.

One of the big business plus points of Internet Marketing is that you are not strait jacketed into the 9- 5 work hours. On the Internet it’s a 24 hour day and you can only gain from this.

Success of a business lies in how well you promote yourself, the reasons you give people to be loyal to your business and the claims your clients make about you. This holds true not just on the streets but also when one is marketing on the internet. The only difference is that different methods are required to make these strategies work online. To grab attention and focus it on your business and/or products there are two options available. One option is to purchase advertising and the other is to use different strategies to build “name recognition”, such that the name of your company is associated with the service provided by you. The main thing to remember is to target your potential buyers effectively. One of the advantages the internet offers its advertisers is the ability to figure out the effectiveness of the advertisement in a relatively short period and low cost.

Google Adwords and similar advertising services from Yahoo and MSN is a good way to advertise your business or product. These advertisements appear as text ads along the side of the searched results and these are simultaneously sent across the internet to a whole host of other websites.

Another more favoured method is to not buy advertising, but to get your company listed as high as possible in search results of your interest. Thus the traffic is directed to your business from all the sites which mention the services you provide. This method however, requires a lot in terms of money and effort for the strategy to work. This method probably gives more lasting results than the one where you buy advertising.

However, no matter which method you use, it is extremely important that you understand the strategy you are using, else your efforts will be in vain.
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Alexa Ranking – Facts

Alexa is a subsidiary of Amazon.com, and it has been popular because of the website ranking service offered for the websites. Alexa evaluates a website on the basis of its popularity among the Alexa Toolbar users and assigns a rank to it. The lower the rank value, the higher is the popularity. Through the ‘Alexa Toolbar’, Alexa also provides a lot of information about the website traffic and the user behavior for a particular website. With the help of this toolbar, the visitor to a website is appropriately guided in his search for a specific content in a website. It gives the detailed information about a website; for example, it shares information such as whom the website is registered with, how many pages it had, and how often it was updated, etc.

However, there is a serious flaw in the calculation of the website ranking by Alexa. Alexa rank is assigned to a website on the basis of the number of hits produced in it by the users who have installed the Alexa toolbar in their web browser. The Alexa toolbar is provided with a number of SEO tools, and therefore, it has been a popular tool bar among website owners. Thus, a common user may not find any specific use of this tool, and so he may not have installed it on his browser. Thus Alexa ranking is based on the number of the hits produced in a website by a selected group of users, not by a universal group of visitors.

The fact that Alexa ranking depends entirely on the users of the Alexa toolbar indicates that the Alexa ranking cannot be trusted, especially for the ranking of the not-so-popular websites. Those with the high ranking, for example, Google, Yahoo!, YouTube, etc., are always ranked the highest by any ranking method; and Alexa also does not show much difference. However, the case with low-ranked websites is different. There are many websites, including many websites that are popular in one region or a country, that are given the least ranking by Alexa. This contradiction is a clear indication that the visitors of such websites do not possess the Alexa toolbar on their web browser.

There are other allegations over Alexa ranking that its ranking can be easily manipulated. There is one such claim that if a website that is ranked low by Alexa can be pushed to the top of its ranking list if a number of users use the particular website as their default home page. Also, the popularity of the website in Alexa can be increased by increasing the traffic to one’s website by different methods. If the website owner of a particular website decides to increase the Alexa ranking of his site, he can achieve it easily by requesting the known visitors of his website to install the Alexa toolbar. Thus Alexa ranking lacks authenticity.

Had Alexa used the software that is able to count every single hit produced in a website on a daily basis and assess its popularity, it would have been widely accepted as one of the best website ranking service.

Why Directory Submissions and how it helps in SERPs

If you are done with your website designing, the next thing that immediately jumps to your mind is its marketing. There are a number of website optimization methods available through online and offline; however, most of them cost you a significant share of your budget. Article submission is one of the best SEO methods that allow you to submit the articles free of cost and earn external link to your website.

Directory submission simply refers to the idea of submitting articles to a directory where thousands of articles are published daily, under different categories. Almost all the websites in western countries today are involved in this practice of article submission as they have found them the best way to increase their page ranking in the Search Engine Page Result (SERP). Thus article directories today consist of almost all the topics under the sun.

What happens to your articles after they reach the directory site? This question is important because the articles that are created by you or through outsourcing will bear fruits only if they are used effectively. In fact, your articles will be picked up by the websites that do not have sufficient text contents in them or the websites that find the relevant contents in your articles and publish them in their webpage. While publishing the articles, most directories offer the facility to add a certain number of hyperlinks within the content or at the bottom of the text. Thus the articles that find its way to a website display your link in that website. In this manner, many websites (you may not know who they are) publish your articles, and in return, you gain many external links to your website.

External links gained by article submission improve the page rank in different ways. As most of us know, relevant links are one of the major contributing factors of Search Engine Optimization (SEO). Article submission is the best way to achieve external links. The advantage of these links is that they are unidirectional, i.e., they are not reciprocal links. Many of the websites that use reciprocal links are found to be facing the threat from the search engines because of their ‘link farm’ nature. Thus articles directory is of great help to the websites to improve the page rank in an ethical manner.

Secondly, article submission helps the websites mutually. They share the contents and thus increase the richness of the contents. Search engines trap the websites with the help of the keywords present in the textual contents of the website. Thus websites that have got the rich contents will gain more popularity among the search engine spiders. Article submission service, therefore, is a boon to the websites that do not have enough contents in them. For example, a banking firm may not find much textual matter to be published in its website. However, if it uses the article directory for publishing a number of articles that describe the various features of the service offered by the bank, they will improve the contents and thus gain popularity.

In short, article submission is an effective way of improving the page rank for both the author website and the recipient website.

Web Directory Submission-Powerful Yet Under Utilized

Web directory submission is one of the latest SEO trends that are gaining popularity in the western countries. However, it has not been fully utilized yet. Only a fraction of the websites that are offering their service through internet are aware of the benefits of the article submission service. Therefore, analysts predict a dramatic growth in the web directory service all over the world within a few years.

The article submission service is one of the most powerful tools of search engine optimization. It is a more practical method of getting a good page rank in the Search Engine Result Page (SERP). The conventional methods of SEO such as keywords and reciprocal links, etc., demand a great deal of accuracy and patience. The result generated by such methods, however, is unpredictable. Compared to these forms of search engine optimization, the directory submission offers a lot of benefits. It not only generates active one-way links to a website, but also helps to improve the quality of the contents of both the donor and the recipient website.

Article submission complies with the fundamental rule of search engines, i.e., to generate search-engine friendly articles. The articles submitted through the website directories are relevant to the topic of the websites, and they meet the keyword criteria specified by each search engines. An article directory supplies hundreds of articles under one category, and this enables the webmasters to pick up the most relevant article for his website and thus make it content rich. On the other hand, the author website produces hundreds of articles under different topics covered in the website using the appropriate keywords in each of them. When this is distributed through the directories and picked up by different websites, the author website becomes optimized. Thus article submission benefits a large number of websites at one-go.

By using article directory service effectively, a website can ensure a smooth traffic and also a decent page rank throughout. However, there are chances that the website, especially that is new to the search engine, may be pushed to the Google sandbox because of duplicate contents. This happens when a large number of websites pick the same article from the directory. Thus the original article presented in your website shows similarity with many other websites, and therefore, the website will be penalized being duplicate. To avoid this, articles should be prepared altering their contents slightly and submitted to different directories.

Article submission is an effective and organic means of search engine optimization. They not only provide content rich websites but also help to gain one-way links. Moreover, the articles share a lot of information about all topics of relevance for the users. Thus it is one of the best and the most effective way of marketing the websites. Those who have identified this truth have been reaping the benefits of it. There are many article submission directories that publish the articles in their directories free of cost. Make use of these facilities and get a good page ranking for your website.