Article Marketing to Search Engine Marketing
Article marketing is a relatively new means of achieving smooth traffic to a website in an indirect way. On the other hand, search engine marketing follows the straightforward approach of allowing the search engines to trap the websites based on certain criteria. Both search engine marketing and article marketing are found to be good practices for creating effective website traffic. However, there are a few shortcomings in each one.
Article Marketing - Pros
· You can build prospective one-way links to your website. Articles serve as a cause to direct potential visitors to a website. Anyone who is interested to read an article about a particular topic will find the links mentioned in it the most useful. Thus the articles help the website to invite more traffic towards it.
· The quality links contained in an article are search-engine friendly. They attract the search engine spiders mainly because of their attachment to the relevant content. Thus the page rank of your website increases with the help of these articles. There are article directories which host a collection of articles. Search engines easily catch the articles from these directories. It is, therefore, better to supply your articles to many article directories.
· Keyword-rich articles invite search engines towards them. However, the articles that contain excess keywords will be assumed as spam and will be ignored by them.
· Finally, articles help you to improve the reputation of your brand. Most of the users will find the articles useful to them before selecting a product. Therefore, by giving the relevant information to the customers through your articles, you gain more credibility from the customers.
Article submission has been found very effective because of their cost-effective nature. If you are able to identify the right content that describes your product or service and prepare the contents with the correct use of keywords, half of the job is done. As a next step, you will approach the article directories where you can post your articles free of cost, and they can be circulated to hundreds of other article directories after making necessary changes in the content in order to avoid duplication. In this way, articles help you to make your website content-rich in an indirect manner. Thus article marketing is cheaper than search engine marketing.
In order to achieve a proper SEO from the popular search engines such as Google or Yahoo! for your website, you have to invest a large amount of money for making your website SEO-friendly. If you wish to get better results from Search engine marketing, you have to accept many paid services such as the pay-per-click advertisements.
There are no many shortcomings for using article submission strategies for effective web marketing. However, we can say that article submission process is quite slow. It consumes a considerable amount of the author’s time. If they outsource the work, it would become quite expensive.
To conclude, we can say that article marketing is cheaper and effective if used wisely, but it gives slow results. Same is the case with organic search engine marketing. However, if you want immediate results, go for the paid search engine marketing services such as the pay-per-click advertisements.
February 4th, 2008 at 11:30 am
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