Tips to improve Google PageRank

‘Content is King’ is the mantra for improving the Google PageRank. Ultimately it is the content that matters most for the Google crawlers. The text, the appropriate keywords, inbound and outbound links- all play an important role in deciding the page rank of a website.

Here are a few tips to improve the Google Page Ranking

§ Website Index : Check whether your website is indexed or not. On the Google Tool Bar, click ‘Options’ and find the ‘Page info menu’ under the tab ‘More’. This will give an idea whether Google has already indexed your page. To check which all pages in your site is not indexed by the Google test them with the link SSW Link Auditor Googe RageRank Report

§ Title tag: Title tag must contain the website name and the primary keyword. The size of the title tag should be approximately 10-20 words. The title tag should be descriptive, and at the same time concise.

§ Sitemap : A sitemap is an essential element required for larger websites or those with a large number of folders and subfolders. This will enable the search engines to locate each link easily.

§ Content: The website should have relevant content. Make sure that the content is unique; in other words, not a duplicate.

§ Keyword density : The quality of the content is decided by the keyword density. The keyword density (number of keywords per total word count of the text) should be between 5 and 20%. A content with keyword density less than 5% will not be identified by the website; on the other hand, a content with keyword density more than 20% will be ignored by the search engines for keyword redundancy.

§ Inbound links : Inbound links have to be used very carefully. They can be both advantageous and disadvantageous. Make sure that the website that you are linked to has the contents relevant to the page in your website. Inbound links from popular websites bring better results than from the unpopular ones. However, you should pay attention to the fact that if the website that gives a link to your website owns multiple outbound links and thus functions as a link farm, both of you will be penalized for that.

§ Blogs: Inbound links from blogs can be a good method to improve the page ranking. Blogs usually contain a part of the text from your website and so the links from such blogs will improve the traffic to your website.

§ Site link to Google : Google accepts the links of the websites through ‘Add a Site’ link. This will enable the Google crawlers to include your link to their search engine database.

§ Frames : Avoid frames in your website if possible. If the frames are very much essential for your website, use the ‘no frames’ tag in your codes.

§ Size : Do not exceed the content of the website above 101k. As a general rule, the search engines will give more page ranking to more number of smaller pages than fewer number of larger pages.

Also, you need to test the traffic to your website regularly. There are different ways to do that. Find out the details from the Internet.